As part of my Integrated Communications Campaigns course, I’ve been working on a semester-long capstone project for Dell Technologies, collaborating with a team to develop a full-scale marketing campaign tailored to a real-world brief. This project has involved research, strategic planning, creative development, and the execution of cross-platform deliverables designed to meet Dell’s business objectives.
Check back soon for the full presentation deck and a breakdown of my individual contributions—from concept development to copywriting and design. Final presentation happening April 23rd!
