The Worst of Drew McNeil

Book and Brand Design
Overview: A personal collaboration with my brother, author Drew McNeil, to design the visual identity for his debut collection of short horror fiction. I created the cover artwork, typography system, and accompanying promotional sticker designs to capture the dark, irreverent tone of The Worst of Drew McNeil: Seven Heinous Occult Tales. 
This project was equal parts eccentric and creative exploration, combining hand-drawn motifs, distressed textures, and bold type treatments to create a visual brand that feels at home in the horror genre while standing out on the shelf (and online). 
Role: Designer (book cover, typography, stickers, visual branding)
Client: Drew McNeil (Independent Author)

The Process

The Process

Cover Moodboard/variations
Sticker variations: hand-drawn symbols nod to book motifs, each section represents a different short story